Myths around digital transformation
Digital transformation is here for good. It stopped being optional for any company to become essential for every company, regardless of size, target, or industry.
What’s the reason for this? It’s easy. Just take a look at the digital transformation definition:
"Digital transformation is an improvement in your business model by implementing new technologies. This improvement will increase your sales and efficiency while reducing operational costs."
This definition allows us to see that digital transformation belongs to any company. Every single one has a business model, vulnerable to evolve and improve to offer better results and increase sales volume and efficiency while reducing operational costs.
Although it’s not the same path for any company, and there will always be several obstacles, it’s an accomplishable goal with the right tech partner: all aiming to improve the company’s performance. But there’s an issue: there are a lot of beliefs around digital transformation that prevents companies from implementing it.
Let’s talk about the myths.
Now that we know that digital transformation is suitable for any business (and more than necessary) let’s see some myths around digital transformation.
Technology will replace people.
Yes, technology has replaced some labors previously made by people, but it won’t replace the whole human input (at least not in the medium term). Digital transformation strengthens with human interaction with technology. People even are more productive with this kind of implementation.
My business model shouldn’t change at all.
The main goal of digital is to obtain much more value through tools that were not suitable for the company in the past. It can happen. The business model and value proposition sometimes change to make it possible.
Technology is the central pillar of digital transformation.
Although technology is a crucial component of digital transformation, it’s not the main character; people are. Teamworks are the biggest recipients responsible for adopting the new software, systems, processes, and tools.
Read here our whole article about the essential role of people in digital transformation projects.
Companies won’t resist change.
Digital transformation projects must overcome multiple barriers before successfully reaching the final stage. Gain people’s trust isn’t easy; sometimes, there can be skepticism or what we know as an immune reaction.
Click here and read our article about the immune reaction.
The digital transformation path’s the same for any company.
There’s no standard process to follow: every business has different needs and conditions. That’s why choosing the right tech partner to lead the project is crucial.
Are you looking for the perfect tech partner? Look no further. Read our tips to find the ideal partner (or contact us at email@example.com).
It is too expensive.
Does digital transformation demand resources? Yes.
Do these resources represent a future investment to boost sales and the business model? They do. Let’s not forget the definition:
“Digital transformation is an improvement in your business model by implementing new technologies. This improvement will increase your sales and efficiency while reducing operational costs.”
At Inmov North America, we want to lead you through the journey to digital transformation success. Contact us at firstname.lastname@example.org, and let’s talk about what digital transformation can do for your business.