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Colombia: The expert country in international events!
Colombia, a nation renowned for its vibrant culture, breathtaking natural beauty, and warm hospitality, has rapidly emerged as a premier destination for hosting international events. From world-class conferences and trade shows to captivating festivals and sporting competitions, Colombia’s events landscape is flourishing, attracting a diverse range of participants and generating significant economic benefits.
Colombia’s events industry has witnessed remarkable growth in recent years, driven by a combination of factors:
Government support: The Colombian government has actively promoted the country as an international events hub, recognizing the sector’s potential to boost tourism, investment, and job creation.
Infrastructure development: Significant investments in infrastructure, including the expansion of airports, hotels, and convention centers, have enhanced Colombia’s capacity to accommodate large-scale events.
Favorable business environment: Colombia’s stable political climate, investor-friendly policies, and competitive costs make it an attractive destination for event organizers.
What about international recognition?
Colombia’s expertise in hosting international events has garnered global recognition. Currently, Colombia is in the “’top 3” of Latin countries that hold the most international events. In the list published by the International Congress and Convention Association (ICCA), the country was ranked number 34 in the world. According toICCA rankings,in 2023, Colombia ranked 27th in the International Congress and Convention Association (ICCA) rankings, reflecting its growing popularity as an events destination. We also have Global event awards: Colombia has won numerous accolades for its successful hosting of international events, including the 2019 World Meetings Forum Award for “Best Emerging Destination”
Experts in the events industry have lauded Colombia’s potential and achievements:
“Colombia has all the ingredients to become a major player in the global events industry. Its strategic location, diverse offering, and commitment to quality make it an ideal destination for international events.” Silvia Cuartas, Director of ProColombia’s Events Bureau
“Colombia’s events infrastructure has improved significantly in recent years, making it well-equipped to handle large-scale events. The country’s hospitality and commitment to sustainability are also major assets.” Diego Molano Vega, President of Corferias
“Without counting the constant increase in travelers, during 2023 there was a significant increase in the arrival of travelers for meeting purposes, with more than 220,000 people, 32% more than in 2022. The United States, Mexico and Brazil are the main emitters of these travelers, representing more than a third of the total. In addition, countries such as China, the Dominican Republic, Panama, Chile, and Mexico showed notable growth in the issuance of travelers to Colombia.”(Portfolio,2024).
“The most visited cities for meetings are Bogotá, Medellín, Cartagena, Cali, and Barranquilla. Meanwhile, in the first two months of 2024, more than 36,900 foreign visitors have arrived for this reason, that is, 22.3% more than in the same period of 2023.”(Portfolio,2024).
But wait, are you thinking about doing your next event? We will give you some reasons why to do them with Colombian companies such as Inmov:
According to ProColombia, Colombia offers compelling reasons to be chosen as an event destination:
International Air Connectivity: With 29 international airlines connecting 11 Colombian cities to 51 cities in 28 countries, as of May, the country boasts over 1,300 weekly frequencies and 242,000 available seats.
Competitive Pricing: A study by ProColombia and STA Consultores revealed that organizing an event in Colombia is significantly more cost-effective, being 60% cheaper than in Mexico and 75% more economical than in the United States.
Event Infrastructure: Colombia possesses 27 convention centers and 455 hotels with meeting rooms, suitable for large-scale events.
Hosting Experience: The country has successfully hosted major international events such as the World Tourism Organization General Assembly, One Young World, and the Nobel Peace Prize World Summit, among others.
Non-Traditional Venues: With 117 unconventional spaces, Colombia offers unique locations for events, from public spaces to historical sites.
High-Quality Accommodations: The hotel infrastructure includes over nine thousand hotels and an availability of more than 228,900 rooms, with the presence of international brands such as Accor, Hilton, and Marriott.
High-Quality Service: The friendliness and professionalism of Colombians ensure a successful event development, with unique attention and experience in the meetings industry.
Additional Points:
Strategic Location: Colombia’s geographical position in South America makes it easily accessible from major international destinations.
Diverse Cultural Offering: Colombia’s rich cultural heritage provides a captivating backdrop for events, with diverse experiences and attractions to engage attendees.
Sustainability Commitment: Colombia is committed to sustainable event practices, promoting eco-friendly initiatives and minimizing environmental impact.
Colombia’s emergence as a premier event destination is a testament to its strategic advantages, world-class infrastructure, and unwavering commitment to delivering exceptional experiences. With its competitive pricing, diverse offerings, and warm hospitality, Colombia is an ideal choice for hosting unforgettable events that leave a lasting impression.
SO WHAT ARE YOU WAITING FOR YOUR NEXT INMOV´S EVENT?
Colombia’s emergence as an international events hub is a testament to its strategic location, burgeoning infrastructure, favorable business environment, and commitment to delivering exceptional experiences. With continued government support, industry collaboration, and a focus on innovation, Colombia is poised to further solidify its position as a global leader in hosting world-class events.
WHERE IS THE BRIEF?