Why Include Trade Marketing in Your Strategy?

How will consumers know that a product exists that meets their expectations if they have never seen it? That is precisely what trade marketing is for: to bring consumers closer to a brand directly, mainly within a store.

How can consumers know about a product that meets their expectations if they’ve never seen it? That’s exactly where trade marketing comes in: to connect consumers directly with a brand, primarily within a store. And that’s what brought them to Inmov.

What is Trade Marketing?

Trade marketing refers to a set of strategic actions focused on a brand’s points of sale. The goal is to make products more appealing to buyers by enhancing their visibility in specific locations, through both physical and digital channels. This is where Inmov comes in, providing innovative solutions to elevate your brand’s presence and connect directly with consumers(Lenis,2023)

In the supply chain of a product, various agents are involved in getting it to the final buyer. Trade marketing serves as a bridge from Business to Business (B2B), connecting manufacturers to suppliers, to Business to Consumer (B2C), linking suppliers to retailers. Effective communication, especially between suppliers and retailers, is crucial for working together to achieve the common goal of generating more sales and profits. The agreements made should generously benefit both parties, rewarding the efforts each one contributes.

Inmov executes a comprehensive range of trade marketing functions to enhance brand visibility and consumer engagement. We strategically identify optimal distribution channels, increase product turnover through targeted strategies, employ effective merchandising techniques to highlight products, conduct sampling initiatives to encourage consumer trials, gather direct feedback to refine strategies, and meticulously measure the performance of each campaign. These efforts are aimed at maximizing brand impact at the point of sale, ensuring strategic alignment with client objectives, and driving sustained business growth.

What benefits can you get from it?

Increased sales: Trade marketing helps companies increase sales by making their products more visible to consumers and by establishing relationships with distribution channels.

Greater brand perception: This strategy helps create a greater perception of the brand among consumers and position the company as a leader in its market.

Market dominance: Trade marketing allows companies to have greater control over the way their products are marketed and distributed, which can help them gain a competitive advantage.

How can trade marketing benefit your company?

Improve communication with distributors: This strategy allows for more effective communication with distributors, which can improve collaboration and product flow.

Strengthen customer relationships: Trade marketing can help companies build stronger relationships with their customers, which can lead to greater loyalty and satisfaction.

Optimize marketing investment: This strategy allows companies to optimize their marketing investments by focusing on activities that have a direct impact on sales.

In conclusion, implementing a well-defined trade marketing strategy offers a multitude of benefits for businesses. From boosting sales and brand awareness to fostering strong relationships with distributors and customers, trade marketing empowers companies to take control of their product’s journey to market and secure a competitive edge. As consumer buying habits and the retail landscape continue to evolve, a strategic trade marketing approach will remain an essential tool for brands seeking long-term success.